Track every scan.
Capture every lead.
MyQRPath is a QR code redirect and campaign tracking platform that allows businesses to generate dynamic QR codes, create personalized URLs (PURLs), and track scans, leads, and engagement in real time.
Everything you need to track success
Powerful features designed for direct mail marketing campaigns.
Dynamic QR Generation
Generate unique tracking URLs and QR codes for every campaign, location, and drop instantly.
Personalized URLs (PURLs)
Create personalized landing pages for every prospect with dynamic content and custom call-to-action.
Real-time Analytics
Track scan performance by location, campaign, material type, and date with detailed reports.
Lead Management
Capture, assign, and track leads from every campaign touchpoint all in one place.
Smart Redirects
Provide a seamless experience with branded redirect pages before the final destination.
Exportable Reports
Download comprehensive CSV reports for deeper analysis and team sharing.
AI Chat on Every PURL
Each personalized landing page includes a built-in AI chat assistant to engage prospects and capture leads 24/7.
How it Works
Get your direct mail campaign tracked in minutes.
Create a Campaign
Set up your direct mail campaign with drops, locations, and redirect types.
Import Customer Data
Upload your mailing list and generate personalized URLs for every recipient.
Generate QR Codes
Get unique tracking QR codes automatically for every campaign combination.
Track & Capture
Monitor scans in real-time and capture leads the moment they engage.
Scan Anywhere
Works on direct mail pieces, flyers, and postcards. Instant access for every recipient.
Personalized Landing
Each recipient sees their own personalized page with custom content and offers.
Instant Intelligence
Don't just count scans. Know exactly who, where, and when engagement happens — and turn it into a lead.
See How Personalized Landing Pages Convert
These live examples show how MyQRPath turns a QR scan into a personalized experience that captures intent, starts conversations, and drives more qualified leads.
Insurance
Best for quote funnels and direct mail response
Turn quote shoppers into high-intent leads
Show personalized coverage messaging, guide visitors through a simple quote flow, and give them instant answers before they bounce.
Home Services
Built for HVAC, roofing, plumbing, and more
Turn mailer responses into booked appointments
Greet homeowners by name, highlight their property details, and guide them to request a quote or schedule a service visit in seconds.
Real Estate
Ideal for valuation campaigns and seller leads
Capture buyer and seller intent instantly
Give visitors a reason to engage with personalized home value messaging, intent-based lead capture, and real-time AI support.
Powerful Dashboard & Reporting Tools
Our backend is designed for insights. Track campaign performance, manage leads, and generate actionable reports—all in real-time.
Monitor Campaign Performance in Real-Time
Track total scans, recent activity, and active campaigns at a glance. See which locations and drops are driving the most engagement with our Top Performing Redirects and Scans by Drop visualizations.
- Total scan counts aggregated by campaign and time period
- Bar charts showing top performing locations and drops
- Real-time activity metrics for the last 24 hours
Capture & Manage Every Lead from Your Campaigns
View all incoming leads in one centralized location. Track lead status, assignment, insurance type, and search by filters to keep your team aligned and organized.
- Lead status tracking with assignment workflows
- Powerful filters for date ranges, statuses, and assignment
- Metrics dashboard showing new, contacted, won, and lost leads
Deep Dive Analytics & Reporting
Generate comprehensive reports on scan activity, conversion rates, and performance metrics. Visual charts show engagement trends over time, helping you optimize your campaigns for maximum ROI.
- Scan activity trends visualized in interactive line charts
- Key performance indicators: scans, customers, drop size, conversion rate
- Export data to CSV for further analysis and team sharing
Frequently Asked Questions
Everything you need to know about MyQRPath.